telephone interviewing


telephone interviewing
telephone interviewing ˈtelephone ˌinterviewing noun [uncountable]
MARKETING a method of market research in which people are telephoned in order to be asked questions about which products they buy, the reasons they buy them etc:

• The study compares face-to-face interviewing with telephone interviewing.


Financial and business terms. 2012.

Look at other dictionaries:

  • Computer-assisted telephone interviewing — Sociology …   Wikipedia

  • Automated computer telephone interviewing — (ACTI) is a telephone surveying technique by which a computer with speaker independent voice recognition capabilities asks respondents a series of questions, recognizes then stores the answers, and is able to follow scripted logic and branch… …   Wikipedia

  • Computer-assisted telephone interviewing — CATI Pour les articles homonymes, voir Catí. Le CATI est une technique d enquête des sciences sociales et du marketing par laquelle l enquêteur interroge ses enquêtés par téléphone tout en suivant sur un écran d ordinateur individuel un script… …   Wikipédia en Français

  • central location telephone interviewing — A marketing research technique in which interviewers make telephone calls from a call centre to interview respondents. In recent years this has been the fastest growth area in marketing research; it is seen as a quick and cheap way of reaching… …   Big dictionary of business and management

  • computer-assisted telephone interviewing — CATI A system in which a telephone interviewer conducts a sales or marketing interview, using a computer and a computerized questionnaire. This system reduces the number of errors as the interviewer keys in the respondent s answers as they are… …   Big dictionary of business and management

  • telephone survey — / telɪfəυn ˌsɜ:veɪ/ noun an act of interviewing respondents by telephone for a survey ● How many people in the sample hung up before replying to the telephone survey? …   Marketing dictionary in english

  • telephone research — A marketing research technique in which telephone interviews are conducted. It is cheaper than personal interviewing and, perhaps because it avoids face to face confrontations, seems to be more popular with respondents …   Big dictionary of business and management

  • Computer-assisted web interviewing — Sociology …   Wikipedia

  • Computer-assisted personal interviewing — Sociology …   Wikipedia

  • depth-interviewing — interview in‧ter‧view 1 [ˈɪntəvjuː ǁ ər ] noun 1. [countable, uncountable] HUMAN RESOURCES a formal meeting at which someone is asked questions to find out whether they are suitable for a job: • a job interview • Applicants will be …   Financial and business terms


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